PolyU Library
Journal Call no.AP8.V37
AuthorWong, Josephine.
Article TitlePR : doing PR for an artist has its rewards - and its drawbacks / Josephine Wong.
Is Part OfVarsity ; no.27, Oct 1996, p.31-32, illus.
AbstractBeing the PR - or "public relations" - assistant of an idol or a famous artist can have interesting rewards, but the job itself is not as fantastic as most of the young people would think. There are many unseen pressures and difficulties behind the scenes. As suggested by the name itself, a public relations assistant deals with all the public relations of an artist by making connections and keeping contacts with the media, including the press, television stations and radio stations. People have the wrong impression that a PR assistant needs to look after an artist's daily life or even personal accounts, but this is not the case. In this article, Mr. Wilson Fung, the promotion assistant of Faye Wong, and Miss Letitia Leung, the promotion assistant of E-kin Cheng talk about the works, requirements and promotion prospects of being a promotion assistant of an artist.