| Journal Call no. | P92.A7M45 |
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| Author | Chan, Yvonne. |
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| Article Title | Zhang Yimou back on board for a new McDonald's commercial / Yvonne Chan. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Aug 1996, p.9, illus. |
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| Abstract | Famous mainland director Zhang Yimou will be raising the yellow arches of McDonald's to new heights when he directs a Leo Burnett television commercial (TVC) in August 1996. Burnett was looking to recruit more Chinese film directors for its projects, as there were some who were eager to lend their talents to a TVC. |
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