| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Zhang Yimou directs new McDonald's commercial. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Dec 1996, p.1, illus. |
| Abstract | A life lesson told by an elderly man to his grandson is the foundation of a Cantonese-language McDonald's television commercial (TVC) shot by famous mainland director Zhang Yimou. |