| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | IAA expertise can help China on world stage. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Jun 1996, p.8. |
| Abstract | To develop the advertising industry in China, the IAA must play a vital role. It has vast resources of expertise and knowledge which would prove invaluable to the budding Chinese advertising scene. These resources must be shared and China must be encouraged to emulate and adopt international standards and practices. |