| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | IAA message to localise to reach Asians. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Apr 1997, p.3, illus. |
| Abstract | According to IAA World president Senyon Kim, the IAA Campaign for Advertising might be adapted for some Asian countries. The campaign's "Right to Choose" message might be premature for some of the markets in Asia and it would be better to modify it to emphasise why advertising was necessary. |