PolyU Library
Journal Call no.P92.A7M45
Article TitleBozell wins Mazda account from Bates.
Is Part OfMedia : Asia's media & marketing newspaper ; 10 May 1996, p.3.
AbstractBozell has wrestled the Mazda Motors Hong Kong account from incumbent Bates, which has held the business, estimated to be worth in excess of HK$10 million (about US$1.3 million), for 13 years.