| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Bates beats O&M to win lucrative HKTA account. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Sep 1994, p.1. |
| Abstract | Bates is understood to have won the US$13 million Hong Kong Tourist Association account in a shock victory over Ogilvy & Mather. And the agency's first task will be to "re-brand" Hong Kong to ensure it remains one of the world's top tourism destinations after the 1997 takeover by China. |