| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Accurate ad targeting with interactive media / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.10. |
| Abstract | With the rise of interactive media in Hong Kong, advertising will be more direct and targeted in the future; however, the role of the conventional mass media will remain strong in the next few years, according to Leo Burnett media director Elisa Lau. |