| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Growing breed of mainland yuppies targeted by new lifestyle magazine / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 24 Nov 1995, p.16, illus. |
| Abstract | According to M. China International director and editorial director Liu Heung Shing, the young professional market for Chinese-language magazines in mainland China is growing rapidly and, until now, has been largely overlooked. He also added that it cannot be underestimated in terms of its future potential. |