| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Lead by example, advises Christy. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Apr 1996, p.13, illus. |
| Abstract | Do senior advertising people in China lose "face" if they muck in and tackle jobs considered to be beneath them? This is the question posed to the 1995 Suit of the Year, Leo Burnett's Andrew Christy, a Mandarin-speaking gweilo who has risen to fame because of his willingness to get his hands dirty. |