| Journal Call no. | AP8.W56 |
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| Author | Fenton, Susan. |
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| Article Title | PRC shops for quality : rising expectations with rising incomes / Susan Fenton. |
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| Is Part Of | Window ; v.5, no.10, 15 Mar 1996, p.54, illus. |
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| Abstract | Exporters of consumer goods to China can't afford to be cocky. Away from the big cities, foreign brand name products do not necessarily have cachet among the country's highly discerning consumers. However, anyone selling household goods or consumer durables still has ample opportunity to benefit from a rapidly expanding market. |
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