| Journal Call no. | AP8.W56 |
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| Author | Fenton, Susan. |
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| Article Title | It's all in the mind with PRC's top brands : Giordano most familiar name, but sales lag / Susan Fenton. |
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| Is Part Of | Window ; v.5, no.32, 23 Aug 1996, p.53, illus. |
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| Abstract | Giordano is the first brand that comes to mind when casual wear is mentioned to urban Chinese consumers, though it is topped by JeansWest and Texwood among younger buyers, according to market research group Sofres Consulting Asia Pacific. This article provides the findings of a Sofres survey on the People's Republic of China's casual wear trends. |
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