| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | De Beers plans men's jewellery promotion. |
| Is Part Of | Jewellery news Asia ; no.130, Jun 1995, p.182, illus. |
| Abstract | De beers is considering an advertising and promotional programme for men's jewellery in Asia and has completed acquisition research in two countries, Taiwan and Thailand. |