| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Regional differences determine motivation of China's agency folk. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Dec 1995, p.4, illus. |
| Abstract | Major differences in motivation are emerging among the advertising workforce in China, ranging from monetary incentives in Shanghai to job security in Beijing. Ms Kiki Yau, Hong Kong and China director of the recruitment firm Morgan & Banks, said there were distinct differences in culture in the three major cities of Guangzhou, Shanghai and Beijing. |