PolyU Library
Journal Call no.P92.A7M45
AuthorJohnson, Mark.
Article TitleAgencies start to fight back against region's economic meltdown / Mark Johnson.
Is Part OfMedia : Asia's media & marketing newspaper ; 10 Jul 1998, p.3, illus.
AbstractAsia's advertising industry is down but not out -- and agencies are keeping a stiff upper lip as they pick up speed towards recovering from the recession's darkest days, according to industry leaders BBDO chairman Chris Jaques.