Journal Call no. | P92.A7M45 |
---|---|
Article Title | Pepsi, O&MPR part ways for China business. |
Is Part Of | Media : Asia's media & marketing newspaper ; 8 Dec 1995, p.1. |
Abstract | PepsiCo has dropped Ogilvy & Mather PR as its public relations agency in China because the beverage giant wants a "more established" mainland partner. |