| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Pepsi signs major HK campaign to run through to '97. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.12, illus. |
| Abstract | Pepsi has undertaken what is thought to be the largest-scale outdoor advertising campaign ever seen in Hong Kong, covering eight prime locations in the territory. Assigned to Polarline Development, the campaign includes a combination of wall-painted signs, billboards, lightboxes and concession advertising displays - and also features two brand new sites. |