| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | TV stations must anticipate future market needs in order to succeed / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Nov 1995, p.12. |
| Abstract | On the possible trends of the future, as audiences obtain greater access and choice of information, there will be increasing demand for more programmes. The availability of huge numbers of television channels will have meant competition has increased to white-hot levels, right up to attracting viewers with quality and relevant programmes. |