| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Popularity of direct TV wanes as result of declining market / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.10. |
| Abstract | Twenty-eight per cent of respondents believe that cable TV will be the best medium for direct marketing in Hong Kong, according to a survey on direct marketing strategies and practices in Hong Kong, conducted by the Hong Kong Polytechnic University (HKPU). |