| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Radio, the 'popular' but neglected medium. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Oct 1995, p.28. |
| Abstract | Radio tends to be a neglected medium in China, despite its high penetration rate of 76.3 per cent and its ability to reach the more rural area. Other advantages include the low cost of radio sets, the fact that radio sets can run on batteries in areas where the electricity supply is either sporadic or non-existent, and that programmes can be produced at a much lower cost than for TV. |