| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Ad pages decline but print still top marketing media / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Oct 1995, p.1, illus. |
| Abstract | Print advertising in Hong Kong declined by five per cent in the first nine months of 1995, its worst performance in a decade. However, magazines and newspapers are still seen as the most effective niche-marketing tool. |