| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Giles, Colin. |
| Article Title | Happy segmentation / Colin Giles. |
| Is Part Of | Hong Kong business ; v.14, no.157, Jul 1995, p.40-42, illus. |
| Abstract | In the mid-1990s, with more competitors and a choice of products wider than ever, we are in the era of "super segmentation" or "micromarketing". |