PolyU Library
Journal Call no.AP8.W56
AuthorBray, Matthew.
Article TitleSincere steps up push into China market : focus on new cities and middle end / Matthew Bray.
Is Part OfWindow ; v.4, no.41, 20 Oct 1995, p.58, illus.
AbstractDepartment store group Sincere is gearing up its drive into the Chinese interior despite the early difficulties of its flagship Shanghai emporium. Less glossy than Japanese rival Yaohan, the store is maintaining its push for the middle of the market.