PolyU Library
Journal Call no.AP8.W56
AuthorBray, Matthew.
Article TitleDutch PC maker pushes for PRC niche : Tulip steps up marketing campaign / Matthew Bray.
Is Part OfWindow ; v.5, no.34, 6 Sep 1996, p.50, illus.
AbstractFor some time now, the multinational PC makers believed they were making serious inroads, but a new report from International Data Corp, a United States (US)-based market research company, has shown that clone computers produced in China - assembled by local manufacturers with access to semiconductors, central processors and motherboards - have taken up to 44 per cent of the market. Though US manufacturers are having to downgrade their forecasts of market share, Dutch PC vendor Tulip Computers, which has been going for longer than most in the computer industry - since 1980 - is pushing harder than ever to find a niche for its business in China.