Journal Call no. | P92.A7M45 |
---|---|
Article Title | ATV windfall with spend up by over 40%. |
Is Part Of | Media : Asia's media & marketing newspaper ; 15 Sep 1995, p.12, illus. |
Abstract | Adspend on ATV ballooned by more than 40 per cent in this year's first half. According to SRG, ATV channels Home and World pulled in 44 per cent and 42 per cent more ad dollars respectively compared with the same period last year. |