| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Programme syndication a solution to China TV advertising hurdles. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Sep 1995, p.6. |
| Abstract | The fluctuation in television programme quality in China and the lack of concern over maintaining ratings for particular time slots is leading more and more advertisers to look into the opportunities provided by programme syndication, according to Saatchi & Saatchi media director (Greater China) T.S. Chan. |