| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | Advertisers warned of regional TV 'wastage' / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Nov 1992, p.21, illus. |
| Abstract | Implication for advertisers is that unless they have a clear, regional target, choosing to communicate marketing messages on a regional broadcast service would result in wastage. |