| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | O&M ousts United to become Taiwan's top ad agency of 1994. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Mar 1995, p.3. |
| Abstract | Ogilvy & Mather has ousted Taiwan shop United as the country's top advertising agency, according to figures compiled by Brain Magazine. O&M leapfrogged from fourth spot to first place after racking up billings worth NT$2.35 billion (about US$88 million), up 11.9 per cent year-on-year. Its jump to the top was aided by the inclusion of subsidiary Results in O&M's overall performance for the first time. |