| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Matthews puts fizz back into hotel promotion with champagne offer. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Oct 1994, p.6. |
| Abstract | The importance of marketing hotels to the local community was the core aim of a promotion for the Ritz-Carlton Hotel in Hong Kong, which offered a reduced room rate and unlimited champagne. |