Journal Call no. | P92.A7M45 |
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Article Title | Advertisers not put off by tabloid TV's slump in ratings. |
Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jun 1995, p.12. |
Abstract | Tabloid-style infotainment programmes on Hong Kong's rival Chinese-language channels are experiencing a big drop in rating - but advertisers are still queuing up nonetheless. |