| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Innovation key to beating the slump. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Jul 1998, p.12, illus. |
| Abstract | The article features innovative marketing could play a key role in leading Hong Kong out of its devastating retail slump, according to retail marketing consultant Paul Husband. |