| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Coke tops '94 TVC recall : McDonald's tops spend but Coke wins hearts as... |
| Is Part Of | Media : Asia's media & marketing newspaper ; 20 Jan 1995, p.4, illus. |
| Abstract | Coca-Cola was the top of mind brand in Hong Kong in 1994, ranking first in Media's annual Top 10 Recall Chart and bouncing out as the winner in the rule-of-thumb guide to advertising value for money. |