Journal Call no. | P92.A7M45 |
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Article Title | Coke breaks the ice with TVC shot entirely in Harbin. |
Is Part Of | Media : Asia's media & marketing newspaper ; 24 Jan 1997, p.12, illus. |
Abstract | Coca-Cola has just released its first-ever international television commercial filmed entirely in mainland China, featuring vignettes of hopeful children and twirling red pinwheels against the snowswept landscape of the Northern region. |