| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DDB reels as Burnett snatches McDonald's. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 9 Jun 1995, p.1, illus. |
| Abstract | Leo Burnett has won the multi-million dollar McDonald's business for Hong Kong and China, leaving the previous 21-year incumbent DDB Needham in tatters. |