| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Johnson, Mark. |
| Article Title | McDonald's scoops award for management savvy / Mark Johnson. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Jul 1998, p.12, illus. |
| Abstract | The article features that McDonald's Restaurant, one of the most intensely marketed brands in the world, recently scooped the prestigious Hong Kong Management Association (HKMA) business award for Total Quality Management. |