| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Telecom sector adspend boom. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 11 Nov 1994, p.1. |
| Abstract | A multi-million dollr advertising bonanza is looming in Hong Kong as agencies go through the selection process for the companies which have won the three new telephone network licences. Launch advertising budgets for the three new licensees are likely to be at least US$6.5 million each. |