| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | McDonald's pitch reverts to review. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 31 Mar 1995, p.3. |
| Abstract | McDonald's has told DDB Needham to shape up if the agency wants to retain its 20-year association with the hamburger chain in Hong Kong. |