| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | How De Beers is changing its advertising strategy. |
| Is Part Of | Jewellery news Asia ; no.118, Jun 1994, p.176, +1p., illus. |
| Abstract | The consumer and advertising division (CAD) of De Beers has a more strategic view of markets in Asia and a methodical approach with more detailed plans and guidelines to reach its objectives, market controller for China, Taiwan, Korea and Hong Kong at CAD, Jonathon Pudney, said. |