| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Moorehouse, Karin. |
| Article Title | Dairy Farm capitalises on health concerns to launch Hi-Calcium Milk / Karin Moorehouse. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Sep 1994, p.13, illus. |
| Abstract | Calcium-enriched milk was the most successful milk launch since Dairy Farm first introduced milk in 1886. It was also an example of success in a non-traditional dairy market. This was thanks to the following aspects in marketing. |