| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | ATV redefining role of television in ratings battle against TVB. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Jul 1994, p.5. |
| Abstract | ATV, the Hong Kong terrestrial broadcaster, is quietly moving towards more in-depth, socially-involved programming in an attempt to differentiate itself from powerful rival TVB. |