Journal Call no. | P92.A7M45 |
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Article Title | ATV redefining role of television in ratings battle against TVB. |
Is Part Of | Media : Asia's media & marketing newspaper ; 8 Jul 1994, p.5. |
Abstract | ATV, the Hong Kong terrestrial broadcaster, is quietly moving towards more in-depth, socially-involved programming in an attempt to differentiate itself from powerful rival TVB. |