Journal Call no. | P92.A7M45 |
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Article Title | "No China cash for a decade," says ChiMing Ads boss Yow. |
Is Part Of | Media : Asia's media & marketing newspaper ; 18 Mar 1994, p.21. |
Abstract | "Deep-rooted problems exist at the very core of the media, client, agency relationship ... There are no happy joint venture marriages in China."according to Bridge communications managing director and former Leo Burnett China deputy manager director Cecil Yow. |