Journal Call no. | P92.A7M45 |
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Article Title | Research your way to success : Hong Kong has some way to go in the application of market research. |
Is Part Of | Media : Asia's media & marketing newspaper ; 20 Aug 1993, p.11, illus. |
Abstract | Allen Leung, managing director of Survey Research Hong Kong, has seen market research in the territory develop as rapidly as the society it monitors. Today, the profession is respected and indispensable, a far cry from its roots in the '60s. |