| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Petersen, Julie. |
| Article Title | ABN not alone in investing in audience research / Julie Petersen. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Oct 1995, p.8. |
| Abstract | It is incorrect to suggest that ABN is the lone broadcaster with sufficient conviction to "dedicate a substantial sum annually to the purpose of in-depth viewership research". |