Journal Call no. | HD38.2.E93 |
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Article Title | Sharpening the corporate profile. |
Is Part Of | The executive ; v.12, no.9, Sep 1991, p.38, +1p., illus. |
Abstract | Hong Kong's three top art executives, Tseng Sun-man, general manger of the Hong Kong Arts Festival, Tim Doling, general manager of the Hong Kong Arts Center next door, and Wayne Maddern, Urban Council's executive director, all rate client hospitality, prestige profile and community profile as the three key motivations for corporate involvement in the arts. |