PolyU Library
Journal Call no.HC411.F19
AuthorSlater, Joanna.
Article TitleMarketing : building Asia's brands : the Internet : split personalities : dotcoms want to become brands, but they have a long way to go / Joanna Slater.
Is Part OfFar Eastern economic review ; v.163, no.21, 25 May 2000, p.62, +1p., illus.