Journal Call no. | HC411.F19 |
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Author | Slater, Joanna. |
Article Title | Marketing : building Asia's brands : the Internet : split personalities : dotcoms want to become brands, but they have a long way to go / Joanna Slater. |
Is Part Of | Far Eastern economic review ; v.163, no.21, 25 May 2000, p.62, +1p., illus. |