| Journal Call no. | HF5001.H64 |
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| Author | Ellis, Rex. |
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| Article Title | Tourism : investing in 'culture' / Rex Ellis. |
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| Is Part Of | Hong Kong business ; v.17, no.204, Jun 1999, p.45, illus. |
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| Abstract | The article features that eco and cultural tourism are the hoped for money-spinners of the moment as the Hong Kong Tourist Association (HKTA) tries to lure back all those free-spending visitors who suddenly lost interest in Hong Kong on July 1, 1998. It also reveals a new "Discover Hong Kong" initiative organised by HKTA complementing the City of Life campaign. |
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