| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | National Geographic Channel grows distribution to 11m homes / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Apr 1999, p.16, illus. |
| Abstract | In the eight months since its launch, National Geographic Channel Asia (NGCA) has converted its initial distribution of 6.1 million homes in Asia to 11 million -- not including 800,000 homes in Australia, or 10.4 million homes in China which have daypart access to NGCA programming. Deborah Armstrong, NGCA director of marketing, talks in the article about the keys of the channel's success. |