| Journal Call no. | P92.A7M45 |
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| Author | Shaw, Sharon Desker. |
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| Article Title | MTV Youth Marketing Forum : youth market immune to Asian contagion in never-ending search for cool / Sharon Desker Shaw. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Nov 1998, p.18, illus. |
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| Abstract | Speaking at the MTV Youth Marketing Forum in Hong Kong in October 1998, McCann-Erickson's consumer insights director Dave McCaughan said growing demographics and the media's focus on youth have made this the market to watch, monitor and sell to because even the regional financial crisis is not expected to curtail its appetite. |
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